American Terry Supply
American Terry Supply is a premier supplier of top-quality terrycloth products, specializing in custom towels, robes, and fabrics for various industries, including hospitality, retail, and healthcare. Their commitment to delivering durable, luxury-grade textiles has earned them a strong reputation in the market.
Expertise
- Shopify Development
- Branding
- Marketing
- Inventory Management
- Store Design
- Graphic Design
Challenges
- Limited Digital Reach: American Terry Supply’s online visibility was minimal despite offering premium products.
- Intense Industry Competition: Competing with local and global textile suppliers posed a significant challenge.
- Conversion Issues: Their website design wasn't optimized to convert visitors into leads.
Our Approach
- Targeted SEO Campaign: Focused on niche keywords such as “custom terrycloth towels” and “wholesale terrycloth fabric supplier” to improve organic traffic and rankings.
- Website Overhaul: We streamlined the website, improving navigation and responsiveness, while incorporating strong CTAs to enhance lead generation.
- Paid Ad Campaigns: Developed highly targeted Google Ads and LinkedIn campaigns aimed at industry-specific businesses, generating relevant leads and raising brand awareness.
- Engagement-Driven Content: Created informative blog posts, customer testimonials, and detailed product showcases to engage visitors and build trust.
- Market Introduction: Leveraged social media, Google Ads, and LinkedIn to raise awareness about their quality products in a competitive market.
Key Achievements
- 300% Growth in Organic Traffic: Targeted SEO strategies led to a dramatic increase in website visits.
- 500+ Qualified Inquiries: The optimized website and targeted ads generated more than 500 product inquiries from potential clients.
- Competitive Edge: Achieved prominent rankings for key terms like “wholesale terrycloth supplier” and “custom fabric products.”
- Higher Customer Interaction: Improved user engagement with a 40% increase in time spent on the website and higher click-through rates on product pages.
Our comprehensive approach helped American Terry Supply gain market recognition and consistent sales inquiries
