Privacy Policy

Last updated: September 16, 2026

This Privacy Policy explains how DPS IT Service (Arsam Software Company) (“we”, “us”, “our”) collects, uses, discloses, and protects personal information when you visit our website or use our platform, including our invalid/fake traffic detection, landing page optimization, Google Ads click fraud protection, and AI-driven campaign setup and management services (together, the “Service”). “You” refers to any visitor, registered user, or advertiser account holder.

By using the Service, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Service.

1. Scope

This Policy applies to personal information we collect from:

  • Website visitors and account holders: people who browse our site, sign up for the Service, or manage an account/subscription;
  • Advertisers and campaign owners: individuals associated with a connected ad account (e.g., Google Ads), landing pages, or campaigns monitored through our platform; and
  • Other contacts: people who reach out via email, phone, WhatsApp, or contact forms for support or sales.

2. Information We Collect

A. Information you provide directly

  • Name, business email, and phone number;
  • Company/business name and website URL;
  • Account credentials and billing/payment details;
  • Support requests, feedback, and other communications with us; and
  • Information submitted through sign-up, contact, or consultation forms.

B. Information collected automatically

When you use our website or dashboard, we may automatically collect:

  • IP address, browser type, device and operating system information;
  • Pages viewed, links clicked, and session/usage data;
  • Approximate location inferred from IP address; and
  • Log files and diagnostic data related to platform performance.

C. Information from connected accounts and third parties

If you connect a Google Ads account, ad network, or website/landing page to our Service, we may receive:

  • Click, impression, and conversion data associated with your campaigns;
  • IP addresses, user-agent strings, and device signals of visitors to your landing pages (collected solely to detect invalid, fraudulent, or bot traffic);
  • Campaign structure, budgets, keywords, and performance metrics needed to provide optimization and management services; and
  • Payment processor or billing information relevant to your subscription.

Note: where our Service analyzes traffic to your landing pages or ads on your behalf, you are responsible for ensuring you have the appropriate legal basis to share that visitor data with us, including informing your own site visitors through your own privacy notice where required.

3. How We Use Information

  • To operate, maintain, and provide the Service, including your account and dashboard;
  • To detect and flag invalid, fake, or fraudulent clicks and traffic on your campaigns and landing pages;
  • To generate landing page optimization recommendations;
  • To set up, monitor, and manage advertising campaigns on your behalf, where authorized;
  • To respond to support requests and communicate service updates;
  • To process payments and manage subscriptions;
  • To improve, secure, and troubleshoot our platform; and
  • To comply with legal obligations and enforce our Terms and Conditions.

4. Ad, Click & Campaign Data

Because our Service works directly with advertising platforms and website traffic, we want to be specific about this category of data:

 

  • We use click and traffic signals (IP address, device fingerprint signals, behavior patterns, timestamps) strictly to score and flag suspicious or invalid activity, not to build advertising profiles of individual visitors for our own marketing purposes.
  • Where our AI features take automated actions on your campaigns (e.g., adjusting bids, pausing keywords, blocking IPs), we log those actions for transparency and audit purposes.
  • We do not sell click, traffic, or campaign data to third parties.

5. How We Disclose Information

Recipient Why
Advertising platforms (e.g., Google Ads) To carry out campaign management and reporting you've authorized, via official APIs
Payment processors To securely process subscription payments
Hosting and infrastructure providers To run our website and platform
Professional advisors Legal, accounting, or compliance support
Law enforcement/regulators Where required by law or to protect our rights and users
Successor entity In connection with a merger, acquisition, or sale of business assets

6. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on one or more of the following: performance of our contract with you, compliance with a legal obligation, our legitimate interests (such as fraud prevention, security, and improving the Service), and your consent where required. Where we rely on consent, you may withdraw it at any time.

7. Cookies & Similar Technologies

We use cookies and similar technologies to keep you signed in, remember preferences, understand how our website is used, and measure the performance of our own marketing. Some cookies may be placed by third-party analytics or advertising partners. Where required by law, we will request your consent before using non-essential cookies, and you can manage preferences through your browser settings.

8. Marketing Choices

You may opt out of marketing emails using the unsubscribe link in those messages, or by contacting us at the email below. Even after opting out of marketing, we may still send you transactional or service-related messages (e.g., billing notices, security alerts, fraud detection reports).

9. Data Retention

We retain personal information for as long as necessary to provide the Service and for legitimate business or legal purposes, for example: account data for the life of your subscription plus a reasonable period after closure; click/traffic logs for the period needed for fraud detection and reporting; and billing records as required by tax and accounting law.

10. International Data Transfers

Our servers and service providers may be located outside your country, including in Pakistan. Where we transfer personal information internationally, we take reasonable steps to ensure it receives an appropriate level of protection consistent with this Policy.

11. Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our Service is intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us so we can remove it.

13. Your Privacy Rights

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal information, object to certain processing, withdraw consent, or request a copy of your data. To exercise any of these rights, contact us using the details below. We may need to verify your identity before processing your request, and we will respond within the timeframe required by applicable law.

14. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to these signals, our website may not respond to them unless required by applicable law.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated version here and revise the “Last updated” date above.

16. Contact Us

For privacy-related questions or to exercise your rights, please contact:

DPS IT Service (Arsam Software Company)

Email: arsam@dpsitservice.com

USA Phone: +12149356733

Pak Phone: +923237300015

Saudi Phone: +966582410977

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